Let’s not forget that in the pre-Board of Regents days, when the NCAA controlled television rights, most games started at the same time. “Pacific Time has been a problem for the Pac-12 since time immemorial, but the challenge becomes more daunting each season with the current television contracts, sports media cycles and consumer behavior,” Wilner wrote. Wilner’s idea represented creative, out of box thinking to solve the conference’s biggest challenge. My experience in a college town is that while fans may dislike the early kickoff times (11:00 am here in the Central time zone), area businesses generally benefit as fans are more likely to stay in town and patronize a bar or restaurant after the game. When Jon Wilner of the San Jose Mercury-News floated the idea last month that the Pac-12 should consider moving some of its football games to 9:00 am Pacific time, I tweeted that I really liked the idea.
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